Does My Organization Need a Mobile App?
We’ve had quite a few conversations with clients over the past five years about creating mobile apps for their organization. Before responsive websites were as functional, native mobile applications were very popular tools for organizations to increase engagement with their users. There are many reasons why we believe this is no longer the recommended approach and will walk through some of those considerations below.
Early-on, maybe 10 years ago, it was a large advantage to have your app listed in the app store. Your organization received free marketing and exposure by just being listed. Now, with over 4.6M mobile apps in the app stores, you are lucky if your intended consumer can locate your app. Also, the app store search engines aren’t as effective as a web-based search so, unless your app has a very unique name, it can be quite difficult for your users to locate the app to download.