Studio

16 years old
172 clients
32 states
421 launches
smiles all

When you partner with our studio, Floodlight, you get a experienced team of design-focused web developers and digital problem solvers. Details matter. We translate intricate web designs into wonderful online experiences.

We collaborate with our clients, design agencies, marketing firms, IT teams, and freelancers to bring big ideas to life through the brands we build and digital magic we make happen. From discovery to delivery, we lead effortlessly, manage meticulously, and inspire teams to enjoy the ride.

Our Services

With a portfolio of work spanning over 16 years, it’s safe to say that we’ve encountered just about every type of digital related project. Below is a bit more information on our primary areas of expertise.

A user’s first impression of your website takes milliseconds. Their experience in that amount of time determines not only their impression of your brand, but also whether or not they drop off of or ever return to your site. That’s why we strategically build websites for our clients and optimize them for superior user experiences on desktop, laptop, mobile, and other devices.

We know you want to maintain your site’s content in the most efficient way possible. That’s why at the very start of your project, we advise you on the best possible interface for your needs. We utilize the world’s leading CMS platforms (WordPress, Shopify, and more) in combination with our own custom CMS platforms to create streamlined web-based interfaces for your site management.

A user’s first impression of your website takes milliseconds. Their experience in that amount of time determines not only their impression of your brand, but also whether or not they drop off of or ever return to your site. That’s why we strategically build websites for our clients and optimize them for superior user experiences on desktop, laptop, mobile, and other devices.

We know you want to maintain your site’s content in the most efficient way possible. That’s why at the very start of your project, we advise you on the best possible interface for your needs. We utilize the world’s leading CMS platforms (WordPress, Shopify, and more) in combination with our own custom CMS platforms to create streamlined web-based interfaces for your site management.

We know that you want to have no-hassle ongoing maintenance and support for your site. We ensure that your site is performing well, being updated, and staying secure for many years to come. If you ever have a question about your site reach out to us and we’d be happy to assist!

The custom web apps we develop from scratch are forward-thinking, rooted in our expertise in consulting, prototyping, structuring, designing, building and maintaining. To give your site a competitive advantage, we build on the cutting edge with future innovations in mind, adding value to your brand as we walk the line from “concept” to “robust platform.”

We know that you want to have no-hassle ongoing maintenance and support for your site. We ensure that your site is performing well, being updated, and staying secure for many years to come. If you ever have a question about your site reach out to us and we’d be happy to assist!

The custom web apps we develop from scratch are forward-thinking, rooted in our expertise in consulting, prototyping, structuring, designing, building and maintaining. To give your site a competitive advantage, we build on the cutting edge with future innovations in mind, adding value to your brand as we walk the line from “concept” to “robust platform.”

We will make your intranet as smart on the inside as your extranet looks on the outside. We create a meticulously developed custom platform for your intranet so your team’s login and user experience is simple, sleek, relevant and securely integrated with the rest of your site.

We know an intuitive online shopping experience is not only how you build relationships with your consumers, but it’s also crucial for sales. We put proven strategic thought into every click, ensuring each interaction a user has with your site keeps them on the path to purchase, conversion or at least a repeat visit. Whether we heavily customize an existing platform or build an e-commerce experience from scratch, we develop your e-commerce site so it will integrate seamlessly with your POS systems and present beautifully.

We will make your intranet as smart on the inside as your extranet looks on the outside. We create a meticulously developed custom platform for your intranet so your team’s login and user experience is simple, sleek, relevant and securely integrated with the rest of your site.

We know an intuitive online shopping experience is not only how you build relationships with your consumers, but it’s also crucial for sales. We put proven strategic thought into every click, ensuring each interaction a user has with your site keeps them on the path to purchase, conversion or at least a repeat visit. Whether we heavily customize an existing platform or build an e-commerce experience from scratch, we develop your e-commerce site so it will integrate seamlessly with your POS systems and present beautifully.

Whether it’s the clunky, heavily formula’d spreadsheet that only one person knows how to update or the redundant tasks your staff is repeating, we will fix whatever is stopping up your efficiency. We have deeply rooted experience in developing tools to help automate, streamline, and centralize your operations to improve overall efficiency and boost potential for growth.

We can extend or develop branding to ensure your website is a cohesive portion of your organization’s overall identity. We are flexible in the way we participate in this process and have deep experience in thinking through how your brand needs to develop.

Whether it’s the clunky, heavily formula’d spreadsheet that only one person knows how to update or the redundant tasks your staff is repeating, we will fix whatever is stopping up your efficiency. We have deeply rooted experience in developing tools to help automate, streamline, and centralize your operations to improve overall efficiency and boost potential for growth.

We can extend or develop branding to ensure your website is a cohesive portion of your organization’s overall identity. We are flexible in the way we participate in this process and have deep experience in thinking through how your brand needs to develop.

Testimonials

I have had a fantastic experience partnering with Floodlight on multiple projects. Their technical expertise, impeccable communication, adherence to timelines at every major milestone underscore their skills and dedication.

Xio Lugo

Art Director, Resource Media

Working with Floodlight couldn’t be easier. They set us up with a very user-friendly site over a year and a half ago, and have met all our needs since. I highly recommend their team and services!

Lauren Wilson

Senior Director of Marketing, NYRP

Floodlight is dependably professional, responsive, and knowledgeable. Our complex website is in very good hands!

David Whitman

Executive Producer, Mutual Rescue

Working with Floodlight is collaborative and a true partnership from start to finish. They bring years of experience to the table are are creative with their solutions. Both our team and our clients love working with the Floodlight team.

Jesse Oxford

CEO, OX Creative

Floodlight helped transform our digital communications by building us a website with advanced functionalities that was easy for everyone to use.

Delaney Parish

Communications Director, Princeton

Working with Floodlight is easy. Floodlight is incredible at bringing complex design into a usable site with an intuitive back-end. Moreover, Joe is knowledgeable, kind, and just a joy to work with.

Shannon Felton Spence

Communications Director, Opportunity Insights

Get to Know Our Team

Favorite Movies

  • The Matrix
  • Endless Love
  • Pulp Fiction
  • Fight Club
  • My Best Friends Wedding
 2024/02/17.jpg

Braden

Web Developer

 2024/02/28.jpg

Kerri

Creative Lead

Favorite part of the day

  • Summer Mornings
  • When kids go to bed
  • Saturday Mornings
 2024/02/12.jpg

Joe

Principal

FAVORITE PIZZA TOPPING

  • Black Olives & Sausage
  • Pepperoni & Jalapeños
  • Spinach & Sausage
  • Pepperoni

Favorite BOOKS

  • The Institute by Stephen King
  • We Are Legion (We Are Bob)
  • The Complete Enneagram
 2024/02/JoeHeadshots2023-8.jpeg

Joe

Principal

 2024/02/22.jpg

Greg

Web Developer

 2024/05/team-line.jpeg

Floodlight

Team Outing

CAN EAT IN ONE SITTING

  • Nachos
  • Box of Granola
  • Chips and Salsa
 2024/03/petoskey-michigan.webp

Greg

Petosky, Michigan

 2024/03/DSC00604.jpeg

Jailene

Studio Manager

Favorite Cheese

  • Gouda
 2024/03/elgin.jpeg

Joe

Elgin, Illinois

 2024/02/13.jpg

Bri

Design Lead

 2024/05/floodlight.jpg

Floodlight

Team Outing

 2023/09/23.jpg

Dan

Technical Lead

something you weren’t prepared for in adulthood?

  • Dinner happens EVERY day
  • Inflation
  • Taxes
 2024/03/IMG_6385.jpeg

Jailene

Studio Manager

Go to Pizza Toppings

  • Pepperoni & jalapeños
  • Black olives and sausage
 2024/03/000079280014_Original.jpg

Braden

Oahu, Hawaii

OUR HAPPY PLACES

  • Pizza & TV with the family
  • The Beach
  • South Elgin Bridges
  • Hill at Jon Duerr Forest Preserve
  • My bed
 2024/03/DSC00604.jpeg

Jailene

Studio Manager

Favorite Cheese

  • Gouda
 2024/03/elgin.jpeg

Joe

Elgin, Illinois

 2024/02/13.jpg

Bri

Design Lead

Favorite Movies

  • The Matrix
  • Endless Love
  • Pulp Fiction
  • Fight Club
  • My Best Friends Wedding
 2024/02/17.jpg

Braden

Web Developer

 2024/02/28.jpg

Kerri

Creative Lead

Favorite part of the day

  • Summer Mornings
  • When kids go to bed
  • Saturday Mornings
 2024/02/12.jpg

Joe

Principal

FAVORITE PIZZA TOPPING

  • Black Olives & Sausage
  • Pepperoni & Jalapeños
  • Spinach & Sausage
  • Pepperoni

Favorite BOOKS

  • The Institute by Stephen King
  • We Are Legion (We Are Bob)
  • The Complete Enneagram
 2024/02/JoeHeadshots2023-8.jpeg

Joe

Principal

 2024/05/floodlight.jpg

Floodlight

Team Outing

 2023/09/23.jpg

Dan

Technical Lead

something you weren’t prepared for in adulthood?

  • Dinner happens EVERY day
  • Inflation
  • Taxes
 2024/03/IMG_6385.jpeg

Jailene

Studio Manager

Go to Pizza Toppings

  • Pepperoni & jalapeños
  • Black olives and sausage
 2024/03/000079280014_Original.jpg

Braden

Oahu, Hawaii

OUR HAPPY PLACES

  • Pizza & TV with the family
  • The Beach
  • South Elgin Bridges
  • Hill at Jon Duerr Forest Preserve
  • My bed
 2024/02/22.jpg

Greg

Web Developer

 2024/05/team-line.jpeg

Floodlight

Team Outing

CAN EAT IN ONE SITTING

  • Nachos
  • Box of Granola
  • Chips and Salsa
 2024/03/petoskey-michigan.webp

Greg

Petosky, Michigan

Our Code To Live By

01

BE OPEN

Floodlight was founded 
on the belief that clients should have full transparency (and a hand in) the process of building their digital experience. We work together with you, keep lines of communication open, and share the keys that drive your website. We point a floodlight at technical challenges and turn them into a product that shines.

02

BE SUPERB

We don’t believe in a “first time”; we believe in getting it right the “only time.” And we go to great lengths in preparing for a build to ensure every aspect of what we create is superb down to every last detail and has functionality with longevity that simplifies maintenance.

03

BE ACCESSIBLE

We are our own translators. We know the solutions we provide are as complex as the challenges you need them for, and we break it down for you in a way that helps you visualize how everything is going to fall into place. We are there every step of the way clarifying what each step means for your brand because we know what your brand means to you.

04

BE QUICK

Our team is optimized for loading speed, and your website will be, too. Customization and brand expression take the front seat, but speed is the driver for your experience. We take that into account with every stage of developing your site’s features and functionality.

01

BE OPEN

Floodlight was founded 
on the belief that clients should have full transparency (and a hand in) the process of building their digital experience. We work together with you, keep lines of communication open, and share the keys that drive your website. We point a floodlight at technical challenges and turn them into a product that shines.

02

BE SUPERB

We don’t believe in a “first time”; we believe in getting it right the “only time.” And we go to great lengths in preparing for a build to ensure every aspect of what we create is superb down to every last detail and has functionality with longevity that simplifies maintenance.

03

BE ACCESSIBLE

We are our own translators. We know the solutions we provide are as complex as the challenges you need them for, and we break it down for you in a way that helps you visualize how everything is going to fall into place. We are there every step of the way clarifying what each step means for your brand because we know what your brand means to you.

04

BE QUICK

Our team is optimized for loading speed, and your website will be, too. Customization and brand expression take the front seat, but speed is the driver for your experience. We take that into account with every stage of developing your site’s features and functionality.

 2023/03/FLD-Blog-Article-Thumbnail-1000x741_03252023.jpg
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