There’s something exciting about seeing how a drastic website transformation can make a client feel about their organization. In fact, some of my favorite projects include website redesigns that are long overdue. It’s such a rewarding experience to see a website go from an overfilled “junk drawer” to a well-organized, streamlined communication hub that allows an organization to position itself as an authority in their industry.
It’s a journey I enjoy navigating our clients through, from understanding their needs to brainstorming technology solutions and design ideas to delivering the final website. As many times as I’ve helped redesign websites over the years, I’ve discovered one thing along the way.
At the end of the day, it’s more than just a website that we deliver to our clients.
There are two underrated benefits to website redesigns:
- Employee Pride: A well-designed website anchors and solidifies the expression of the brand, and the results often boost employee confidence and make them feel prouder of the organization they work for.
- Brand Reputation: A well-designed website builds deeper trust in the organization, elevating its reputation while increasing traffic and generating more conversions.
In this article, I want to highlight the transformation of Wesley Biblical Seminary’s (WSB) website to help you understand the benefits of a website redesign (and why I enjoy it so much!).
Wesley Bible Seminary’s Website Transformation
When WSB came to us, they had an outdated website based on a pre-existing theme that felt stale and wasn’t converting as well as they would have liked. After conducting our website audit, we noticed their disjointed collection of landing pages, subsites, and template pages, which created a very confusing navigation experience for users. Many pages had a high bounce rate, and their ability to track conversions via Google Analytics was limited.