fairlife has grown into a global brand and their web presence needed to reflect that. They engaged us in a year-long project to reimagine their online presence that unified their project branding.
We were asked to start from the ground-up and successfully collaborated with branding and content firms, SEO firms, and the client brand team to reimagine what a unified online experience could be.
Our systematic approach to laying out wireframes ensures that the end site functions as smoothly as it looks.
Considering mobile layouts first allowed our team and client to re-imagine the mobile interactions on the site targeted at fairlife's audience segments.