Audit & Planning

The audit and planning phase is a crucial cornerstone of any website redesign. Floodlight empowers your team to visualize existing site content, offering a clear and intuitive process to identify which content should stay, be revised, or be removed. By focusing on your key audiences, we propose a reorganized content architecture that enhances navigation and user flow. This approach ensures your new site has a robust foundation, providing structure and clarity to your content development efforts. Thoughtfully analyzing and planning your site’s content sets the stage for a successful project.